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Our mission is to future-proof firms to compete on experience.
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Law firm branding – do you walk the talk?
How strong is your law firm branding? Brands and client expectations are dynamic. Unless your brand measurements are equally dynamic, you risk losing sight of the gaps between...Continue reading →
Improve client experience with AI
A version of this article, looking at how artificial intelligence software can help you to understand and react to your clients’ needs, first appeared in Accounting and Business...Continue reading →
Is customer service the same as customer experience?
Is customer service the same thing as customer experience? Businesses often use the terms interchangeably, and of course they are related. But there’s a crucial difference. Customer service...Continue reading →
Informing a client-centric stategy
What would happen if your strategic decision-makers spent 2 hours of every month calling random clients? Not "their" clients, not key clients, not happy clients; but random clients....Continue reading →
