Client Listening Teams
Make your role more efficient and enjoyable
Traditional client listening is hard work
Client listening teams tell us that traditional approaches to client listening generate a lot of mundane and time consuming tasks, including manual data analysis and reporting. This leaves less time for them to discover the ‘so what’ and drive action across the business.
And the problem is getting worse. To keep their finger on the pulse, decision-makers are demanding richer and more regular insights.
But how do you keep up with a flood of surveys, feedback forms, client interviews, reviews, directories, complaints, as well as informal verbal and email comments, without hiring more people?
How MyCustomerLens helps you
MyCustomerLens is an easy to understand, always-on client listening platform that automatically does the boring tasks for you.
This enables you to scale up your client listening programme while also having extra time to focus on more valuable tasks – such as using the insights to find ways to improve their client experiences and business relationships.
Our platform helps you to:
- Collect feedback from all stages of the client journey
- Maintain a single source of truth about client needs and experiences
- Instantly see the emerging trends within unstructured text data
- Generate real-time reports for different sectors, practice areas and client teams
Common challenges
- Create a stand-out brand
- Improve decision-making agility
Related blog posts
- Reshaping traditional client listening https://www.linkedin.com/pulse/reshaping-traditional-client-listening-paul-roberts/
- Unleash your firm's brand potential https://www.linkedin.com/pulse/unleash-your-firms-brand-potential-paul-roberts/
- Make client listening your competitive advantage (PM Forum Magazine) https://www.linkedin.com/posts/paul-j-roberts_feedback-intelligence-competitive-advantage-activity-6899976540054986752-Ksr2
- Improving client experience with AI (Accounting & Business Magazine) https://abmagazine.accaglobal.com/global/articles/2023/aug/practice/improve-client-experience-with-ai.html
I’m able to retire my highlighter pens as it will no longer be necessary for a manual ‘comb’ of our feedback, as the reporting available to us ensures we are able to place feedback at the centre of leadership conversations and provide a regular feed of information to be able to inform those discussions.
Time for a chat, or prefer to keep informed?
Is your firm ready to implement always-on client listening?
With a quick video call, we can help you decide.
Alternatively, keep up to date with Outside-in, the newsletter for client-centred professional services firms.
With a quick video call, we can help you decide.
Alternatively, keep up to date with Outside-in, the newsletter for client-centred professional services firms.