Our vision is the put the voice of the customer in every room where a decision is made. By enabling everyone within a firm to make informed decisions using real insights, we will help firms deliver exceptional client experiences.
With this vision as our north star we started looking at client intelligence from a different perspective. We began by asking who needed to know what, and when, to enable them to make more agile and informed decisions.
We quickly realised that firms didn't need a better survey tool or review site. What was missing was an easy way to collect and summarise the feedback that clients were already sharing.
Interviews, surveys, complaints, emails, verbal feedback, reviews, directories shouldn't be separate reports, they should be feeding a unified knowledge base. So we set about reimagining feedback for the digital age, but without losing the human connection.
Filling this gap enables firms to finally make the shift from passive to active client listening.
When feedback from multiple sources is gathered, analysed and reported on in real time, everyone stays on the same page. They are able to see exactly what their clients need and expect. They can see how to build impactful relationships that grow the business.