Marketing & BD Teams
Strengthen relationships, reputations and revenues
Traditional client listening is sluggish
Marketing & BD teams are looking for insights that can help them create a stand-out brand, improve pitch effectiveness, nurture relationships and ultimately win more work for the firm.
But the seasonal and siloed nature of traditional client listening is leaving crucial blindspots and forcing them to rely on 'old news'.
To make things harder, Marketing & BD teams are busy places with multiple priorities pulling the team in different directions. They don't have time to manually create reports, so they need insights and evidence that are up to date and easy to find.
How MyCustomerLens helps you
MyCustomerLens is a cost-effective, quality-driven 'always-on' client listening platform. By automatically putting client and market intelligence at your finger tips, it enables you to effortlessly strengthen relationships, reputations and revenue streams.
Our platform helps you to:
- Measure how well the brand promises are being delivered
- Understand how clients and prospects position your firm
- Deliver more impactful pitches backed by relevant testimonials
- Represent the voice of the client at the boardroom table to ensure important feedback is heard.
Common challenges
- Create a stand-out brand
- Improve decision-making agility
Related blog posts
- Reshaping traditional client listening https://www.linkedin.com/pulse/reshaping-traditional-client-listening-paul-roberts/
- Unleash your firm's brand potential https://www.linkedin.com/pulse/unleash-your-firms-brand-potential-paul-roberts/
- Make client listening your competitive advantage (PM Forum Magazine) https://www.linkedin.com/posts/paul-j-roberts_feedback-intelligence-competitive-advantage-activity-6899976540054986752-Ksr2
- Improving client experience with AI (Accounting & Business Magazine) https://abmagazine.accaglobal.com/global/articles/2023/aug/practice/improve-client-experience-with-ai.html
MyCustomerLens has been incredibly helpful with the implementation of our client feedback strategy. Paul has also provided thoughtful consultation services and we look forward to continuing to work with Paul and team!
Time for a chat, or prefer to keep informed?
Is your firm ready to implement always-on client listening?
With a quick video call, we can help you decide.
Alternatively, keep up to date with Outside-in, the newsletter for client-centred professional services firms.
With a quick video call, we can help you decide.
Alternatively, keep up to date with Outside-in, the newsletter for client-centred professional services firms.