MyCustomerLens experience insights platform2020-09-23T07:18:22+01:00

Future-proofing the brands
that compete on experience*

*if you’re not winning on price, then you’re competing on experience

How you work, make decisions and deliver services is changing.

Whether competing for clients or talent, future-proofing your bottom line means delivering consistent experiences that meet evolving expectations.

But this is easier said than done. Firms have experience blindspots.

Bain & Co found that while 80% of executives felt their firm delivered above-average experiences, only 8% of their customers agreed. 8%!

At MyCustomerLens we are passionate about helping firms keep their finger on the pulse and future-proof their brand.

Data aggregation

Experience a single source of truth

Today’s firms are inundated with unstructured data

Emails, verbal and written feedback, social media comments, client interviews and a variety of pulse and engagement surveys.

This data can’t be aggregated by traditional databases and CRMs, so it gets stored in different places and used by different people.

Forrester reports that between 60 & 73% of all data within the enterprise goes unused for analytics.

The result is different departments with different data and different assumptions about clients, staff or the wider market. Not only is this inefficient, it also creates huge blind spots.

Boost collaboration with a single source of truth.

MyCustomerLens puts everything in the same place to keep everybody on the same page. This reduces confusion and increases collaboration. With a shared view of experiences, decision-makers can see trends across projects, teams, clients and service lines.

Diagram showing the feedback sources for MyCustomerLens
Text analytics

Make business sense of text comments

MyCustomerLens feedback analysis turns raw text data into simple actionable insights so that you can reach, engage and retain more customers
Text analysis examples by MyCustomerLens

Text comments are a goldmine of potential insights

Verbatim comments are a goldmine of potential insights. But only if you have a scalable process for making sense of them all.

But most firms don’t.

They still rely on subjective manual processes for discovering how clients, staff and the wider market feel about their interactions with the firm.

Staff decide who is asked for feedback and when. Open questions are avoided because manual text analysis is inconsistent and wastes valuable time and resources.

Now there is an alternative. Our bespoke algorithms uncover what people are experiencing and the resulting emotions.

By combining what people are talking about and how it’s making them feel, you can discover what really influences their behaviour.

The results are then summarised alongside operational data to create connected actionable insights.

Business impact

Actionable insights that unleash bottom line growth

Experience leaders outperform laggards

Turning unstructured data into actionable insights requires a combination of technology and industry expertise.

We work with clients and partners to create industry-specific algorithms and role-specific dashboards & alerts. This enables us to unleash your bottom-line growth by:

  • Reducing costs – reduce the valuable time and resources wasted on manual analysis and reporting
  • Increasing retained revenues – react faster to emerging needs and expectations

By keeping your finger on the pulse, MyCustomerLens helps you move quickly and efficiently from insight to action. 

As featured in…


Startacus Logo

HCM Magazine

HCM Magazine featuring MyCustomerLens social media analysis

High Growth Scotland

High Growth Scotland featuring MyCustomerLens joining PwC Scale

Gym Owner Magazine

Gym Owner Monthly featuring MyCustomerLens

The Scotsman

The Scotsman article on Tech Nation Rising Starts 2019 mentioning MyCustomerLens

Retention Podcast

Fitness Retention Podcast featuring MyCustomerLens
  • mycustomerlens leisure-net testimonial
  • GG Fit testimonial for MyCustomerLens

What makes MyCustomerLens different?

Listen Everywhere

Automatically aggregate feedback, ideas and operational data

Instant Analysis

Industry-specific text algorithms discover
what, how and why


Compare insights over time, against peers & competitors

Diagram showing the feedback sources for MyCustomerLens

Get started today – book an online demo

If you want to cure your data frustrations, and empower your business to make faster customer-led decisions, it’s very easy to get started.

To arrange a short online demo, please fill out the form below and we will be in touch.