Emails, verbal and written feedback, social media comments, client interviews and a variety of pulse and engagement surveys.
This data can’t be aggregated by traditional databases and CRMs, so it gets stored in different places and used by different people.
Forrester reports that between 60 & 73% of all data within the enterprise goes unused for analytics.
The result is different departments with different data and different assumptions about clients, staff or the wider market. Not only is this inefficient, it also creates huge blind spots.
Boost collaboration with a single source of truth.
MyCustomerLens puts everything in the same place to keep everybody on the same page. This reduces confusion and increases collaboration. With a shared view of experiences, decision-makers can see trends across projects, teams, clients and service lines.