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Our mission is to future-proof firms to compete on experience.

April 15, 2024

MyCustomerLens shortlisted for Best Technology Product in The Law

MyCustomerLens – the always on client listening platform for law firms – has been shortlisted in the ‘Best Technology Product’ category at The Lawyer Awards 2024. The Lawyer Awards celebrate legal excellence, with the final being hosted in June.

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March 21, 2024

Client feedback – what are you missing?

What is it that even your most happy, loyal clients are not talking about? What aspects of your brand go unnoticed? AI text analysis enables you to hear this sound of silence. Dedicated algorithms are constantly looking for all aspects of your brand – making silence a vital brand signal.

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February 28, 2024

Client listening – your clients want to be heard, not researched

Client listening is evolving from a narrow research focus to a broad always on listening approach. Key client interviews and annual surveys are a great starting point. But they only reveal a snapshot of selected clients. To understand evolving client needs, firms must look at the full picture. Always-on client listening enables you to see it.

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January 19, 2024

The perils of project-based feedback

Client listening has traditionally taken a project-based approach to feedback, driven by annual research projects. While research is a valuable piece of the puzzle, it’s far from the whole picture. To overcome the perils of project-based feedback, firms are making the move to always-on client listening.

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January 4, 2024

The AI customer feedback revolution

As marketers and business development professionals, we recognise the importance of customer feedback in shaping strategies. However, manual data collection and analysis can be biassed and lead to subjective insights. By leveraging AI, you can transform your feedback loop and derive actionable insights that enhance relationships, reputation, and revenues.

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November 23, 2023

Replace your seasonal projects with a feedback flywheel

In a competitive market, where firms are striving for a competitive edge, momentum can be the difference between success and stagnation. But how can Marketing and BD teams build this momentum and turn insights into actions that drive incremental revenues? The answer is to create a Feedback Flywheel.

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