Did you know your customers want to help you?
January is a busy month for gyms and leisure [...]
Hearts & Minds Innovative Research Study Wins Prestigious ukactive Award
MyCustomerLens has won a prestigious award at the UK [...]
Stop collecting raw data – 3 things to do first
Does this quote sound familiar? "We are collecting lots [...]
Are you turning data into decisions?
"Big data is the oil of [...]
Rethinking Customer Insight to Unleash Participation Growth
Next month I'm excited to be speaking at The Future [...]
3 tips for retaining new gym members
This is a busy time for gym managers. Across the [...]
To reduce inactivity, we must create more relevant offers – new research
1/3 of UK adults want to be more physically activeThe [...]
Understanding your customers – the key to future success
As Australian retailers react to Amazon's arrival, SmartCompany magazine offers some [...]
The hidden costs of a free customer survey
Have you ever had to endure a poor customer survey? [...]
My Customer Lens – creating simple actionable insights
Today I’m excited to announce the formal launch of My [...]