Does your organisation listen to understand or listen to respond? In trying to be efficient, many businesses focus on responses. They deal with the issue and move on to the next one. The problem [...]
The speed of decision-making has accelerated Covid-19 is reshaping how people work, gather and exercise. As a result, your decision-making processes have probably been stretched to the limit. Organisations like yours are having to [...]
The big picture - Don't have a few minutes to read the whole article? Here's the big picture... When you look at how feedback processes work in successful organisations, you see a blend of [...]
We recently asked our network on LinkedIn about why they listen to their customers.Today we're featuring some responses from some great people working in and around the Sport & Leisure industry. Why listen [...]
Hi, I'm excited to send you the first edition of our new look newsletter. Thanks for your patience over the last few months. We've been out talking with decision-makers across a variety of industries. They've been [...]
Customer churn. It's a problem impacting both the public and private segments of the fitness industry. It's been estimated that churn costs the industry £909m per year in lost revenues alone. The 3 [...]
Why do your customers really leave? Churn is a challenge across the industry, and the key to regularly conduct customer churn analysis. By keeping your finger on the pulse, your business can learn [...]
Why? It's such a simple word yet such a powerful question. Toddlers quickly figure out that if they can't stick their finger in it, the best way to learn is by asking why. [...]
January is a busy month for gyms and leisure centres. Demand spikes as people set health-related resolutions and gyms respond with cut-priced deals. But how well do you know your new customers? Do you [...]
MyCustomerLens has won a prestigious award at the UK fitness industry’s annual awards night. Our innovative research study ‘Hearts & Minds’, which is delivered in partnership with Sport MR, won ukactive’s Research Impact Award. [...]
