Customer Experience Blind Spots – Perception v Reality
Idea in brief Decision-makers are struggling with customer [...]
Customer Insider Newsletter – 26Nov19 – become customer-obsessed
Hi, and welcome to your curated view of customer [...]
Great customer experiences – the way to get more people more active
The U.K. and indeed the world, has a huge opportunity [...]
My Customer Lens – creating simple actionable insights
Today I’m excited to announce the formal launch of My [...]
United proves that being customer-centric requires conviction
When I present the 8 principles of a customer-centric organisation, [...]
sportCX – the My Customer Lens newsletter 5
Leading off Welcome to the fifth edition of sportCX, the fortnightly MyCustomerLens [...]
Mass Participation Events – unleash customer-led growth
I recently had the honour of being the guest presenter at [...]
sportCX – the My Customer Lens newsletter 2
Leading off Welcome to the second edition of sportCX, the MyCustomerLens [...]
Customer understanding – are you getting an outside-in perspective?
In last week’s article I talked about the 3 stages of delivering [...]