Traditional reporting only looks backwards

Improve decision-making agility

Are your client insights out-of-date?

Expertise and strong relationships are no longer sufficient to protect and grow revenues.

In the experience economy, clients care about how services are delivered. This means being able to anticipate and respond to change quickly is a competitive advantage.

Client-centric firms want the agility to listen and respond to clients quickly. They want up-to-date answers for “how are we doing” and “what do clients need next?”

The Pain of Delayed Reporting

Traditional feedback processes collect and analyse data in bulk. Clients are spoken to annually, or once a project is completed. But this rear-facing feedback comes too late to influence the current piece of work.

Impact: frustrated clients and lost growth opportunities

Minor issues go unaddressed and new expectations go unmet. Delayed action puts future referrals and recurring revenues at risk.

Tap into real-time insights

MyCustomerLens delivers actionable insights in real-time. Experiences can be tracked across the entire client journey and benchmarked across clients and competitors.

Benefit: make faster, more informed decisions

MyCustomerLens delivers actionable insights via online dashboards and email alerts, to ensure the right people get the right insights at the right time. Dashboards update overnight and run in both mobile and desktop browsers. Email alerts ensure management teams get a weekly snapshot ahead of their regular meetings.

With MyCustomerLens, decision-makers have the up-to-date evidence they need to make faster and more informed decisions.

MyCustomerLens dashboard and actionable insights


MyCustomerLens aggregates all your client-related feedback and summarises it in real-time.

This frees up your valuable time and resources to make faster and more informed decisions.

Take faster action to grow your business

“Asking clients for testimonials within the client survey is smoother and easier than asking at the next client meeting. As a result, we’ve already added several new video testimonials to YouTube.”

Rosslyn McMaster, Client Services Director, Russell & Russell Business Advisors

Other Challenges

2020 accelerated digital transformation and made every firm part of the experience economy. In this new world, responding to change quickly is a competitive advantage. In seizing a competitive advantage, firms are having to address four connected challenges:

Is it worth 5 minutes of your time?

With a quick phone call, we can begin the process of getting to know your business and determine whether our platform could help you reach your goals. Enter your details and we’ll get in touch for a no obligation chat about your business.

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