Resources

Using client listening to inform bidding strategies

Further resources – PMForum Webinar: Bidding & listening strategies for winning work and retaining key accounts

Thanks for watching our PMForum webinar with Francesca Ayers from Get Serious About Bids
Live pursuits (Pre-account stage):
  • What makes a difference in a pursuit?
  • Tactical considerations. 
  • Demonstrating how to use client insights and AI to align a bid with brand promises.
Bid outcomes:
  • Addressing common post-bid problems and opportunities.
  • Providing guidance on successfully gathering positive and negative feedback and onboarding.
  • Discovering bid insights within the client listening funnel.
Account management:
  • Defining what delivering on value-add should look like.
  • How to identify and measure client value
  • Using client listening to strengthen key account relationships

Further resources - using client listening to inform bidding strategies

Demonstrating how to use client insights and AI to align a bid with brand promises

Discovering bid insights within the client listening funnel

Using client listening to strengthen key account relationships

How Marketing & BD teams are using AI to gain a competitive advantage
Our latest Quarterly Briefing, featuring industry experts in BD, Marketing and Strategy


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