Resources
Using client listening to inform bidding strategies
Further resources – PMForum Webinar: Bidding & listening strategies for winning work and retaining key accounts
Thanks for watching our PMForum webinar with Francesca Ayers from Get Serious About Bids.
In Bidding & listening strategies for winning work and retaining key accounts Paul and Francesca talked about:
Live pursuits (Pre-account stage):
- What makes a difference in a pursuit?
- Tactical considerations.
- Demonstrating how to use client insights and AI to align a bid with brand promises.
Bid outcomes:
- Addressing common post-bid problems and opportunities.
- Providing guidance on successfully gathering positive and negative feedback and onboarding.
- Discovering bid insights within the client listening funnel.
Account management:
- Defining what delivering on value-add should look like.
- How to identify and measure client value
- Using client listening to strengthen key account relationships
Further resources - using client listening to inform bidding strategies
Demonstrating how to use client insights and AI to align a bid with brand promises
Discovering bid insights within the client listening funnel
Using client listening to strengthen key account relationships
How Marketing & BD teams are using AI to gain a competitive advantage
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With a quick video call, we can help you decide.
Alternatively, keep up to date with Outside-in, the newsletter for client-centred professional services firms.