MyCustomerLens – which works with legal and other professional services firms – has been shortlisted in the ‘Best Technology Product’ category at The Lawyer Awards 2024.
While many of the eight-strong shortlist are using artificial intelligence (AI) as part of their solution, MyCustomerLens is the only product focused on the business, rather than the practice, of law.
Best Technology Product
MyCustomerLens is the always-on client listening platform for law firms seeking a competitive advantage. By combining bespoke AI and modern databases, we are delivering our vision of enabling firms to listen differently - turning client listening into a unified, automated and firm-wide programme.
We have been nominated for this prestigious award for our work with some of the UK’s biggest legal firms over the past 12 months. Firms like Shoosmiths, Murgitroyd and Tozers.
Listen differently
Our clients are using our platform to generate real-time actionable insights from their client feedback. Insights they then use to make more agile client-led decisions, across their marketing, business development and client teams.
Using our platform, firms are able to apply dedicated AI algorithms to instantly unify and report on the voice of their clients. The resulting insights enabled marketing, business development and client teams to discover and respond to evolving client needs and expectations.
CEO Paul Roberts said “We are delighted to be recognised for the value we have provided to firms over the past year, helping them to constantly monitor and respond to what their clients are feeling and saying about them.
“LegalTech has traditionally been defined as technology to support lawyers with their day-to-day work. So, it’s exciting to see we have been recognised for enabling firms to monitor and improve their broader client experiences.”
The Lawyer Awards 2024
The Lawyer Awards, which recognise excellence across the legal industry, received more than 400 entries across 26 categories.
The winners will be chosen at a ceremony at the JW Marriott Grosvenor House Hotel in London on June 18.