Our origin story
The idea for what became MyCustomerLens first occurred to Paul when he was working for PwC Australia. Across a wide range of clients and industries, a common problem was preventing customer and revenue growth. Businesses had different teams with different data and different opinions about their customers.
Their customers were sharing a growing amount of feedback, through a growing number of channels – surveys, online reviews, interviews etc. The more data they shared the more confused the decision-making became.
There had to be a better way for businesses to keep up with evolving customer needs. The first MVP was an ugly mix of spreadsheets and temperamental formulas. It proved the value of automating feedback analysis, but still fell foul of data silos.
Then Paul met Mike at a Halloween Party, where they spent hours talking databases! Mike understood the problem with traditional data processing, and why existing solutions couldn’t handle the growing volume of unstructured feedback. So Mike developed a cloud-native architecture for MyCustomerLens, that enables our platform to aggregate and summarise feedback in real-time.