Our recent knowledge sharing webinar explored the business impact of client feedback. The panel shared practical examples of how law firms are improving engagement with client feedback and using it to inform strategic decisions and demonstrate business impact and return on investment.

Measuring your brand’s promise and positioning is no longer a choice between periodic research projects and subjective opinions. AI enables always-on listening platforms to use a wide range of client and market ‘signals’ to monitor how people are talking about your firm. This enables you to strengthen relationships and reputations by closing the gap between brand promises and client reality.

How do you boost internal engagement with client feedback processes? Overcoming resistance requires developing a client-centric feedback culture that incentivises and supports the behaviours required to make more data-driven, client-led decisions.

Does your firm suffer from reporting bottlenecks? Firm's seeking to make more informed client-led decisions, are being held back by slow manual reporting processes. Real-time client insights can set you free. With always-on client listening platforms like MyCustomerLens, generating these real-time client insights is now easy. Imagine having actionable insights for real-time measurement of a rebrand, for evidencing continuous improvement for ISO9001, and for helping BD teams win more new work.

MyCustomerLens - the always on client listening platform for law firms - has been shortlisted in the ‘Best Technology Product’ category at The Lawyer Awards 2024. The Lawyer Awards celebrate legal excellence, with the final being hosted in June.

What is it that even your most happy, loyal clients are not talking about? What aspects of your brand go unnoticed? AI text analysis enables you to hear this sound of silence. Dedicated algorithms are constantly looking for all aspects of your brand - making silence a vital brand signal.