Mass Participation Events – unleash customer-led growth
I recently had the honour of being the guest presenter at [...]
sportCX – the My Customer Lens newsletter 2
Leading off Welcome to the second edition of sportCX, the MyCustomerLens [...]
Customer understanding – are you getting an outside-in perspective?
In last week’s article I talked about the 3 stages of delivering [...]
Customer experience and why sports organisations need to pay more attention
The customer experience is rapidly becoming the key point of differentiation within the sports industry. 3 steps to delivering great customer experiences