Customer Experience Blind Spots – Perception v Reality
Idea in brief Decision-makers are struggling with customer [...]
Stop collecting raw data – 3 things to do first
Does this quote sound familiar? "We are collecting lots [...]
How to deliver remarkable customer experiences
Consistency. It’s rarely a word that gets our clients [...]
To reduce inactivity, we must create more relevant offers – new research
1/3 of UK adults want to be more physically activeThe [...]
The hidden costs of a free customer survey
Have you ever had to endure a poor customer survey? [...]
My Customer Lens – creating simple actionable insights
Today I’m excited to announce the formal launch of My [...]