The MCL Discover module helps you discover new insights lost within your organisation’s existing survey data and customer comments.
Many sport and fitness providers are getting swamped by raw customer data. Their customers are sharing feedback via different surveys, feedback forms and emails. But this raw data isn’t easy to use. Survey questions are not asked consistently. The free text responses aren’t being properly analysed. The results are stored in different reports, spreadsheets and systems.
As a result, this vital information is not being used to its full potential. It’s not influencing decision-making because its too hard to aggregate and analyse the data. As the volume of data expands, it becomes even harder to tell a complete story of your customers needs, expectations and intentions.