PRODUCTS 2018-10-01T12:25:20+00:00

The MyCustomerLens products have been developed to help you reach, engage and retain more customers by making faster and more informed decisions

MyCustomerLens is the real-time customer insight platform that turns disconnected customer feedback into shared business intelligence. Our platform has been custom-built to meet the needs of the sport and fitness industry, by combining machine learning with extensive industry expertise. Our platform quickly transforms online conversations and survey data, into a shared view of real people in real time.

By bringing your whole team onto the same page, you will make more informed and consistent decisions about programme design and on-going delivery. Read on to discover how MyCustomerLens is enabling organisations like yours to reach, engage and retain more customers.

Our product suite – designed to work the way that you do

MCL Discover

MCL Discover

The easiest way
to reuse your
customer data

MCL Listen

The easiest way
to listen to
your customers
and prospects



The easiest way to collect and use customer surveys & feedback

MCL Monitor

MCL Compare

The easiest way
to track national
trends, attitudes
& behaviours

MCL Compare

MCL Compare-icon

The easiest way
to benchmark
across venues &
against competitors

Keep your finger on the pulse

Automatically collect feedback wherever people want to leave it.
Manually copying & pasting feedback from social media, creating multiple surveys and dealing with inconsistent data is no fun. That’s why we’ve automated these processes for you. Our mobile-friendly forms, ‘best practice’ questions and automated social media feeds have all been custom-built to meet your needs for faster customer feedback.

Keep everyone on the same page

Bespoke algorithms provide relevant industry-specific analysis 
Our machine learning algorithms have been developed to understand the words for current/lapsed potential health and fitness participants. As a result, they quickly turn raw text data into simple, actionable insights.

Faster more informed decisions

Browser-based actionable insights are available whenever decisions need to be made
Keep your staff and wider workforce on the same page. Our browser-based dashboards give everyone access to the same information. This learning isn’t just limited to your own delivery. Our benchmarking options, let you compare your customer experiences and impact with the results from other similar programmes.