Understanding member churn and retention2019-09-02T06:27:05+01:00

Do you know why your members are really leaving you?

Across the sport and fitness industry, member churn is a big problem. It’s costing the UK gym industry around £909m per year in lost revenue alone, and the problem isn’t going away.

Why? It’s because you can’t reduce churn if you don’t know why members are really leaving.

Most cancellation forms and leaver’s surveys ask members for a reason. But no matter how long the list of tick boxes, the answers are still wrong. Rarely do members leave for one specific reason that fits nicely into tick boxes. As a result, marketing and operational managers are realising that they don’t have the insights they need to make informed decisions.

Until now the alternative has been the slow and painful process of manually analysing the raw text data. But this approach doesn’t scale well, so open questions are kept to a mimimum – despite being the best way to learn what members really think and feel.

Start tackling member churn today!

MCL Discover gives you a fast and simple way to learn more about why your members are really leaving.  In just a few days we can:

  • import all the raw data from your leaver’s surveys
  • analyse the comment fields using our industry-specific algorithms
  • visualise the results in browser-based dashboards.

Click here to contact us today.

On-demand insights

MyCustomerLens has been designed from the ground up to solve this problem. Our on-demand insights platform uses bespoke algorithms to make sense of your raw feedback data in real-time.

Our platform will automatically collect multiple sources of feedback, and then use the power of machine learning to help you see why members are really leaving. So now you can ask members open questions, and still see the results instantly. No more manual scraping and tagging!

Start tackling member churn today!

Have you realised that your existing multiple-choice questions are not telling you the truth about why people are leaving?

Do you know that the real reasons are hidden in the open text comments? Few teams have the time and resources to analyse all this raw data manually. Staff are usually hired for the expertise in taking action, not analysing data.

The solution is MCL Discover. It’s the fastest and most consistent way to get these insights. Using the power of our industry-specific algorithms, your unstructured feedback data will be analysed faster than you can say leaver’s survey!

Once you discover why members are really leaving, you’re one step closer to reducing member churn and driving member & revenue growth. For just £300 we will:

  • import all the raw data from your leaver’s surveys
  • analyse the comment fields using our industry-specific algorithms
  • visualise the results in browser-based dashboards.

LIMITED TIME OFFER: During September we have a special money-back offer. If you sign-up for our on-demand insight subscription within 90 days of buying MCL Discover, we’ll give you your money back! We’ll take the £300 straight off the year 1 subscription.

But hurry, this money back offer ends on September 30th. Click here to contact us today.