#Fitness2Me message - KA Leisure

Award-winning Scottish start-up, MyCustomerLens, will be using its unique insight platform to support the #Fitness2Me campaign on National Fitness Day.

MyCustomerLens has developed bespoke algorithms that turn raw customer feedback into shared business intelligence. Co-founders Paul Roberts and Mike Evans developed their insight platform to help organisations make sense of the growing volume of customer data.

CEO Paul Roberts explained “consumers are sharing more feedback in more places than ever before. But instead of thriving on the insights, organisations are getting overwhelmed by the raw data. They need a fast and consistent way to make sense of their customer data, so that managers can see where to focus limited resources”.

National Fitness Day takes place on September 26th and encourages the nation to celebrate the fun of fitness and physical activity across the UK. At the launch event in May, the CEO of ukactive Steven Ward said: “National Fitness Day is all about celebrating the personal experiences and stories that physical activity brings to our lives. “Whatever fitness means to you, we’re calling on you to share that message with the nation so that more people can be inspired to live healthy, active lifestyles.”

#Fitness2Me – celebrating how fitness influences different people

To support the National Fitness Day campaign, MyCustomerLens will collect and analyse the tens of 1,000s of tweets with the #Fitness2Me hashtag. #Fitness2Me aims to celebrate what fitness means to people across the country, promoting that keeping physically active means something different to us all. The goal is to break down the barriers that stop people being active, by showing that fitness is for everyone.

Commenting on the campaign, Paul Roberts said “#Fitness2Me is a great idea and we’re excited to help tell the story. Clients like KA Leisure are getting right behind it, and it’s been inspiring to see the role and importance of fitness in their customers lives.”

“MyCustomerLens helps health & fitness organisations to make sense of their customer feedback. Whether they share their views on social media, feedback forms, surveys or complaints our algorithms can understand them. So we are in a unique position to be able to analyse the #Fitness2Me conversation. We can’t wait to help tell the story about how people across the UK feel about sport and fitness.”

Notes to Editors

About MyCustomerLens

MyCustomerLens was founded in Glasgow by CEO Paul Roberts and CTO Mike Evans. Paul has 25+ years’ experience helping commercial and sports organisations to achieve customer and revenue growth and has worked for leading companies such as MBNA, HSBC and PwC Australia. Mike has a 20 year track record in software engineering, product architecture and design and app development.

MyCustomerLens was selected to be part of ActiveLab 2018, ukactive’s global business accelerator programme. In June MyCustomerLens won an industry award for research innovation, and last month announced that they had been accepted into the next cohort of the RBS Accelerator programme.

About ukactive

ukactive is the UK’s leading not-for-profit health body for the physical activity sector, with almost 4,000 members from activity providers to major consumer brands, training facilities and equipment manufacturers. Members come from across the private, public and third sector and are united by ukactive’s longstanding and uncompromising commitment to getting more people, more active, more often.

About National Fitness Day

National Fitness Day is a ukactive initiative, that takes place during European Sports Week. The day is a chance to highlight the role physical activity plays across the UK, helping raise awareness of its importance in helping the population lead healthier and active lifestyles.

The event is growing in stature and ukactive is looking to build on the 2017 campaign, which saw more than 20,000 free activities take place and 5.1 million people getting physically active on the day.

In Scotland National Fitness Day is being supported by Active Scotland. Across Scotland, organisations are opening their doors to host free sessions, workshops and challenges. More details can be found here: https://www.nationalfitnessday.org/