Aspire Sports

Benchmarking the drivers of NPS across venues

Aspire Sports used MCL Discover to generate fresh insights from existing NPS survey data covering 8 camp venues. Our sports-specific algorithms and interactive dashboards provided Aspire with a deeper level of insight than they were able to create with manual data analysis.

“Without MyCustomerLens I’d have to set aside several hours to review and report on our latest survey results. By linking text comments to themes it allows us to quickly identify what is popular with our customers. By being able to see what customers are saying, about each stage of their customer journey, it will make it easier for us to keep delivering great customer experiences.” Adam Sheehan, Customer Account and Experience Manager