AI-driven text analysis
MyCustomerLens combines machine learning with industry expertise to create tailor-made algorithms for each sector. This isn’t generic text analysis, we’re focused on discovering the key insights decision-makers are waiting for. Specifically, our automated text analysis discovers three vital themes within your data:
Topics – ‘what’ people are talking about.
Our algorithms discover and organise thousands of related terms, such as product names, roles, communication channels and even competing brands
Emotions – ‘how’ the experience is making them feel
Our algorithms go beyond sentiment analysis to discover the emotions people are expressing, such as joy, frustration and anticipation.
Value drivers – ‘why’ the experience is impacting their behaviour
Finally, our algorithms link feedback to behaviour by identifying the drivers of buying habits, such as responsiveness, expertise and value for money.
The benefit of this real-time analysis is enabling decision-makers to keep their finger on the pulse. You don’t have to wait for surveys to close or research to be reported – you can always see the latest picture.