ABOUT US2018-09-23T11:51:45+01:00

MyCustomerLens is an award-winning start-up, founded to solve a common business problem.

Consumers are sharing more feedback, in more places, than ever before. They want a say in how products and services are delivered and they expect to be heard.

To get more people more active more often, requires a fresh approach to creating actionable customer insights. Organisations need a shared and up-to-date picture of current, lapsed and potential customers. But existing market research and consulting solutions are either too slow, too restrictive or too expensive.

The fitness industry agrees with us, and managers across the country are talking about MyCustomerLens and how we can help solve a growing problem. This year we won the Innovation in Research award alongside our partners Sport MR.

Co-founders Paul Roberts & Mike Evans have over 20 years experience working with sports and commercial organisations in the UK, Australia & NZ. Combining industry expertise with big data technologies, we have developed a simple and cost effective way to monitor and improve customer experiences.

Our core purpose is to inspire and enable ‘outside-in thinking’. To help our clients to succeed by:
– seeing their operations from their customer’s perspective
– using these insights to align actions & drive customer-led growth.

We believe that achieving customer or revenue growth requires making faster and more informed decisions. Decisions that are informed by the ‘outside-in’ perspective of current and potential customers. We want to help all organisations to achieve the same customer-led growth being achieved by large organisations like Amazon.

Our mission is to transform customer experiences
and drive customer-led growth for our clients

ukactive selected MyCustomerLens from amongst 120 applicants, to be part of the 2018 ActiveLab cohort. ActiveLab is bespoke growth programme and ukactive’s global launchpad for innovation in physical activity. It promotes, fosters and accelerates cutting-edge innovation in health and physical activity from the UK and across the globe.

The programme finished with a pitching competition on the main stage, at the Active Uprising Conference in Manchester. Watch the video to get a 90-second snap shot of who we are and how we’re helping the health and fitness industry to get more people more active more often.

Meet the team

Mike Evans

Co-founder & CTO

Mike has 20 years commercial experience in software engineering, product architecture and design, and app development. During this time he has developed both client & consulting experience in software product delivery and IT. Mike has previous start-up experience, having founded Dilignt Ltd, mobile content management and event apps. He’s also worked at Cohaesus, Quorum, Ciqual, RapidMobile, GE, ADC.

Paul Roberts

Co-founder & CEO

Paul has 25 years commercial and sport industry experience, having worked in the UK, Australia and New Zealand. During this time he has developed both client & consulting experience in customer experience, business strategy and revenue growth. Paul has previous start-up experience, having been a pre-launch hire at both Surfmiles and MBNA Europe. He’s also worked for or with HSBC, Citibank, PwC Australia, SportEngland, SportNZ and several NGBs and CSPs.