MyCustomerLens is an award-winning start-up, founded to solve a common business problem.

Consumers are sharing more feedback, in more places, than ever before. They want a say in how products and services are delivered and they expect to be heard.

To get more people more active more often, requires a fresh approach to creating actionable customer insights. Organisations need a shared and up-to-date picture of current, lapsed and potential customers. But existing market research and consulting solutions are either too slow, too restrictive or too expensive.

The fitness industry agrees with us, and managers across the country are talking about MyCustomerLens and how we can help solve a growing problem. This year we won the Innovation in Research award alongside our partners Sport MR.

Co-founders Paul Roberts & Mike Evans have over 20 years experience working with sports and commercial organisations in the UK, Australia & NZ. Combining industry expertise with big data technologies, we have developed a simple and cost effective way to monitor and improve customer experiences.

Our core purpose is to inspire and enable ‘outside-in thinking’. To help our clients to succeed by:
– seeing their operations from their customer’s perspective
– using these insights to align actions & drive customer-led growth.

We believe that achieving customer or revenue growth requires making faster and more informed decisions. Decisions that are informed by the ‘outside-in’ perspective of current and potential customers. We want to help all organisations to achieve the same customer-led growth being achieved by large organisations like Amazon.