Client listening teams tell us that traditional approaches to client listening generate a lot of mundane and time consuming tasks, including manual data analysis and reporting. This leaves less time for them to discover the ‘so what’ and drive action across the business.
And the problem is getting worse. To keep their finger on the pulse, decision-makers are demanding richer and more regular insights.
But how do you keep up with a flood of surveys, feedback forms, client interviews, reviews, directories, complaints, as well as informal verbal and email comments, without hiring more people?